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HE ELCA 2025 PORTAL

TECH FOR SIMPLICITY: App Design Pitch

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Days
:
Hours
:
Minutes
:
Seconds

Mode:

Physical (Booth display/exhibition)

Participation:

Group

Number of Participants:

3-5 students (undergraduate/diploma) in one group from the same university. Each university may submit only one (1) entry.

Objectives:

  • To enhance presentation skills and persuasion in English.
  • To encourage concise and effective communication skills (focusing on simplicity).
  • To develop basic user experience (UX) design thinking (understanding user needs).

Overview:

Participants design and pitch a minimalist app concept that supports language learning such as tenses or vocabulary on the topic “Sustainable Habits: Then, Now and Future”.

Process to submit:

  • Students brainstorm an app idea that is simple but impactful.
  • Students create and showcase the concept of their application (user interface, features, etc) using design platforms like Canva, Figma or Marvel App.
  • Students prepare a 2-minute pitch video, explaining:
    • The problem the app solves.
    • Why simplicity matters.
    • Key features (in easy-to-understand terms).
  • The pitch is submitted as a video presentation.

Duration of the video:

2 minutes.

How to submit:

  • Upload it to YouTube and set the visibility to Unlisted.
  • Drafts must be submitted along with the final product.
  • All entries must be submitted via the Google Form.

Submission Deadline: Sunday, 30 November 2025, 11:59 p.m.

Guidelines for exhibition:

  • Students must prepare 3-5 slides for presentation.
  • Engage with visitors actively and courteously answering questions and providing information.
  • Utilize technology effectively to create an interactive and informative booth experience.
  • Practice sustainability throughout the event.

Judging Criteria:

  • Simplicity and Clarity (The idea must be well-explained and easy to understand.)
  • Innovation (The app concept should be unique and useful.)
  • Presentation Skills (Confidence, fluency and engagement are well demonstrated.)
  • Relevance (The app must be connected to language learning and sustainability.)

FAQ

What is the Tech App Booth Competition?

It’s a hands-on exhibition where you create and showcase your idea of an AI-powered app or technology used to learn English, on the theme of sustainability.

Do I need to know coding to join?

Not necessarily—your focus is on the concept, problem-solving, and presentation. You can use existing AI platforms to develop your idea.

How will it be judged?

Judges will look at creativity, real-world application, sustainability impact, and how clearly you present your idea in English.

Do I need to link my project to an SDG?

Not necessarily! However, projects that immerse one or more UN Sustainable Development Goals (SDGs) will stand out, especially in areas like clean energy, quality education, or climate action.

Do the students need to prepare a pitch based only on the app concept (such as its design, benefits, usage, and visuals)?

Yes. Students are expected to pitch on the apt concept - design, uses and highlight the benefits. The primary focus of the design is to communicate the core concept or idea behind the app and its functionality.

Should the app be related to teaching English topics such as tenses, grammar, or vocabulary?

Yes, the app should mainly be related to teaching English or assisting in learning English language and its components with regard to the theme sustainable habits: then, now and future.

During the exhibition, are the students required to present the actual product, or just the concept/idea of the app?

The competition is primarily about presenting the overarching concept or idea of the app, without needing a fully developed prototype or implementation. Marks are not given for displaying the product. - Usage of visuals is highly encouraged.